Smack first opened its doors in Chicago, April 2002. It was the first high-end contemporary boutique on Division Street and an integral asset to the boom of Wicker Park. With the success of its popularity and following, Smack has pioneered Division Street to what it is today.

Inspired by a California laid back lifestyle, the Smack girl is Bohemian Chic, with a rocker edge. The store's mission was to introduce West Coast comfortable basics and separates, along with unique and innovative indie designers. Known for avant garde collections, individual expression, and unconventional style...Smack fashion is fun, sexy, feminine, flirty and strong.

With the opening of an online store, our goal is to bring back unique, fashion forward trends to the fashionista and to our loyal following. Hope you enjoy the site as much as we loved putting it together...love L&M xx